One modest suggestion for our society: Think of someone with a big gun collection the way we think of someone with a big porn collection. It’s their constitutional right, but not something we admire. It’s not patriotic. It’s certainly not the sort of thing you’d see conservative candidates for office splashing all over their advertising the way they now use gun imagery.
One example of a product’s transformation from cool to repellent is cigarettes, which once cut a dashing image and enjoyed formidable support from Big Tobacco and its political henchmen.
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