The modern firearms industry’s mission couldn’t be clearer: profiting off the sales of weapons that can turn lone shooters into mass killers, or armed discontents into a homeland security threat. Documents produced by the industry’s top trade group even advise leaning into the panic buying that can follow mass shootings, by targeting a market segment it calls the “Anxious Buyer,” shorthand for folks who say they “want to buy a firearm before it’s too late.” The market research directs that assault weapons — “more frequently targeted for sales restrictions” — are the “best bets” for these would-be gun buyers.
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