the trace

The Trace Fingers Philly’s Gas Stations as the Source of the City’s Soaring Violent Crime Problem

By Lee Williams The anti-gun activists at The Trace – the propaganda arm of former New York City mayor Michael Bloomberg’s vast anti-gun empire – have created a new bogeyman in their ongoing war against…




Even Bloomberg’s ‘The Trace’ Acknowledges Black Women Are Among New Face of Gun Ownership in America

America enjoys a growing diversity in the faces of its gun owners. While some bigots think that only old (fat) white guys and rednecks own guns, they should open their eyes and look around. The…


Agitprop and Conflation: Bloomberg’s ‘The Trace’ Employs Fuzzy Math to Sew Fear

By Larry Keane It’s like deja vu all over again. When gun control groups need to gin up fear about lawful gun ownership, there’s not a Centers for Disease Control and Prevention statistic they won’t…


Of Course: NRA Board of Directors Votes Overwhelmingly to Re-Elect Wayne LaPierre

As you may have seen, the National Rifle Association’s Board of Directors voted overwhelmingly yesterday to retain embattled CEO Wayne LaPierre in the association’s top spot. Reportedly only 49 of the directors attended the meeting…


Bloomberg’s ‘The Trace’: The ATF Can’t Handle Regulating Pistol Braces as NFA Items

Michael Bloomberg’s anti-gun agitprop shop, The Trace, is trumpeting the fact that if the Biden administration’s pistol brace proposed regulatory rule ever becomes ATF policy after the public comment period and process is complete, the…



The Trace’s Latest Fake News: Don’t Believe Your Eyes, There Is No Surge in First-Time Gun Buyers

By Larry Keane It’s been widely established that law-abiding Americans are buying firearms at record levels. No one disputes it. Gun control groups decry the trend. Supporters of the Second Amendment celebrate it. But during…


Bloomberg’s Agitprop Production Arm ‘The Trace’ Working to Silence Gun Influencers

The Trace’s primary funder, Michael Bloomberg (AP Photo/Bernat Armangue) By Larry Keane Michael Bloomberg’s The Trace is on a campaign to turn gun companies against the leading online voices that speak about the importance of…