Have you ever heard of The Trace? It describes itself as the “only newsroom dedicated to reporting on gun violence.” It has slick digital packages that are chockfull of stories, photos and videos, so it’s easy to confuse the Trace with an actual news website.
But a news website it is not.
The Trace was founded in 2015 by former New York City mayor and staunch gun-control advocate Michael Bloomberg.
The Trace operates as the propaganda arm of Bloomberg’s anti-gun empire, which includes the astro-turf (not grassroots) groups Everytown for Gun Safety and Moms Demanding Action, which the New York City billionaire also bankrolls.
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