In 2017, Ralphie found his life’s mission.
In the past, some gun producers, like Thompson/Center, have been staggeringly candid about their bid to appeal to younger consumers. For instance, in a review of Thompson/Center’s child-friendly gun “Hotshot,” the company’s director of marketing quoted back in 2014: “We’re targeting the six- to 12-year-old range and feel that with the inclusion of the one-inch spacer in the box, there will be a longer period that the child can use the rifle, potentially out to 15 years old.”
Meanwhile, youth-centered trade publications, like NRA Family or Junior Shooters, heavily feature guns tailored for kids and adolescents, often framing them as family-oriented purchases that preserve American values, like freedom.
Continue reading Salon Shocked to Find Gun Makers Market Guns to Gun Buyers at The Truth About Guns.
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