We’ve been seeing some unusual behavior from California Governor Gavin Newsom recently. Normally, if you’re running for re-election, you’d focus your advertising and media production dollars on the state where the election will be held. After all, that’s where all of the voters are. Spending media dollars in markets outside state lines doesn’t appear to make any sense.
On July 4th, Newsom’s campaign spent big some bucks to run an ad on TV in Florida, a continent away from the Golden State.
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